Shoshanna Celebrates 27 Years: A Legacy of Style, Innovation, and Empowerment

This year, Shoshanna marks an extraordinary milestone—27 years of timeless style, thoughtful design, and fashion innovation. In celebration, founder and creative director Shoshanna Lonstein Gruss invites fans on a visual journey: “27 Years in 7 Photos”, an exclusive feature with Hamptons Social spotlighting seven defining moments that helped shape her iconic namesake brand. 

From her early days launching in New York City to dressing Erin Brockovich, making waves on Sex and the City, and creating the unforgettable cherry print, each photo tells a story of vision, creativity, and fearlessness. In a series of behind-the-scenes videos, Shoshanna shares untold stories from her journey, moments that inspired not just collections but a movement.

27 Years of Defining a Category 

Since its debut in 1998, Shoshanna has built more than a fashion label, it’s become a lifestyle. With a mission to create clothing that flatters and empowers women, Shoshanna revolutionized dress and swimwear categories, becoming the first to offer swim separates with bra-like sizing. A breakthrough that changed the industry. 

Over nearly three decades, the brand has expanded to include eveningwear, children’s collections, extended sizing, and exclusive collaborations. While remaining made in New York and true to its founding values of femininity, function, and individuality. 

A Brand with Staying Power 

While fashion trends come and go, Shoshanna’s commitment to women remains timeless. Her collections continue to be worn by influential voices like Meghan Markle, Mindy Kaling, and Kelly Ripa, and carried by retailers Saks Fifth Avenue, Bloomingdale's Goodman, and ShopBop. 

As a designer, mother, and philanthropist, Gruss’ passion for women’s empowerment, local craftsmanship, and community involvement continues to drive the brand forward. 

Looking Back—and Ahead 

The “27 Years in 7 Photos” campaign captures not just Shoshanna’s past, but the energy and purpose that will define its future. These seven iconic moments are more than highlights—they’re reminders of what’s possible when creativity, authenticity, and courage come together.